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7 SEO Tips for 2017

Archive for the ‘Local Business News’ Category

7 SEO Tips for 2017

Posted on: February 11th, 2017 by admin No Comments

7 SEO Tips for 2017

Here is an excellent article from Forbes website

How to move your business website from HTTP to HTTPS

Posted on: January 25th, 2017 by admin No Comments

How to move your business website from HTTP to HTTPS

Here is an extract from an article by Justin Aldridge at UK Business Forums

As a business or website owner you have a responsibility not only to protect yourself but also the visitors to your website. As well as storing any user and order details securely, any communication through the website also needs to be secure as insecure connections can be intercepted and even modified by a malicious third party.

The easiest way to protect the traffic to your website is using the HTTPS protocol. The majority of websites today still use the traditional HTTP unsecured protocol, in fact, only 0.1% of websites online today are using HTTPS.

That is not many websites and it reflects the current issue with the internet and how vulnerable people are online, especially those that are less familiar with how hackers work and what makes a website or connection secure.

Mobile Apps are Dead

Posted on: June 13th, 2016 by admin No Comments

Mobile Apps are Dead

mobile appHi there

Thought I would give you a link to a VERY interesting article about mobile apps. It is something that I have been thinking for a while so it is nice to have it confirmed!

If you think about it, it makes sense. I personally have to get rid of apps off my phone as I run out of space for more important stuff.

So, the big message I am trying to get over here, is, if you get approached by a mobile apps company wanting to charge you an arm and a leg for your own company mobile app – RUN!!!

They are a waste of your precious money.

Here is the article – http://www.recode.net/2016/6/8/11883518/app-boom-over-snapchat-uber

SEO trends to watch out for in 2016

Posted on: April 22nd, 2016 by admin No Comments

DSC_000120e7f8a18ef08fcc18545184_1920This article was borrowed from http://www.ukbusinessforums.co.uk/articles/seo-trends-to-watch-out-for-in-2016-and-beyond.329/ by Paul Morris

Ever since the release of Google’s Penguin and Panda updates, the world of search engine optimisation has seemed to be a rapidly shifting environment, which has forced digital marketers to adapt and change strategies numerous times. That being said, the idea that content and user experience are king and queen have both been around for some time and both still hold true.

The very concept of SEO is beginning to change into something more integrated and overlapping with other disciplines like content marketing, paid search, social media and outreach.

2016 has undoubtedly still got some surprises in store, but it could be the year that we see lots of longer running trends come to the fore in terms of their influence on SEO. Let’s have a look at some of the big trends to watch out for.

Mobile friendly SEO

Despite initial reports into ‘Mobilegeddon’ being a bit of a damp squib, Google’s much talked about 2015 update has clearly had a big impact.

A study from Adobe found a 12% drop in non-mobile friendly sites in the first two months since the update was released. As time has gone on and mobile search has rocketed (overtaking desktop search in 2015), it seems that 2016 could be the year when businesses with mobile friendly websites could really start to overtake the non-mobile friendly competition when it comes to mobile conversion rates.

Mobile assistants and the ‘no search’ future

Mobile assistants may not have caught on in a big way yet, but they’re not going anywhere and 2016 could be the year where we start to see their rise affecting the way SEOs think about search.

These voice activated searches aren’t confined to mobile either, with Cortana now coming bundled with Windows 10 and a Mac OS X version coming soon.

The way voice searches will affect SEO or bring about a ‘no search’ future is uncertain. What is clear though, is that digital marketing strategies will have to adapt in fundamental ways as and when these technologies become more advanced and therefore more popular.

User engagement a growing ranking factor

It’s no secret that the better an experience you can give your website users, through well designed UX, relevant engaging content and easy to navigate menus, the more likely they will be to come back.

The idea of user experience being something Google wants to measure and use as a ranking signal isn’t new, but 2016 will see it continue to grow as a ranking signal, helping to drive traffic to your site through the SERPs, as well as through returning visitors.

More rich snippets and rich answers in search results

Rich answers, also known as ‘instant answers’ or ‘featured snippets’, are enhanced search results that directly addresses the searchers questions in the search results. They are usually text but can be tables, maps, charts, forms or sliders.

A 2015 study by Stone Temple Consulting found rich answers were increasing at a huge rate (22.6% to 31.2% between Dec 2014 and Oct 2015 based on identical sets of 855,243 queries) and 2016 looks set to see this trend continue. Optimising your content for these rich answers involves identifying the questions your target audience are asking in the first place that aren’t already being used as a rich answer and using schema and good SEO practices.

For the complete lowdown, Search Engine Journal has a great guide which is well worth reading.

Penguin update imminent

This has been a hot topic amongst the SEO community for quite a while now but there are still no definitive signs of Google’s next Penguin update. That being said, the ever vigilant SEO Roundtable have recently stated that we could be on the verge of seeing Penguin 4.0 launched.

Penguin was launched in 2011 to clamp down on spammy link building practices and did take down a lot of sites. One of the major complaints about it though was the large amount of time between update, meaning sites that had been hit with a penalty and cleaned up their act had to wait a long time to get reinstated in the rankings.

Google has promised to fix this by making Penguin 4 ‘real-time’, meaning sites hit with Penguin penalties should recover almost immediately after expunging the poor quality links from their backlink portfolios.

Accelerated mobile pages

Page load times have always been a crucial element of user experience and with the huge growth in mobile search, the need for sites with very fast load times has grown. As a result of this and undoubtedly to some degree as a response to Facebook’s Instant Articles publishing platform, Google and Twitter have teamed up with a load of other companies to roll out Accelerated Mobile Pages (AMPs).

The open source project uses a stripped down form of HTML and streamlined CSS to create super lightweight web pages with fast load times. From an SEO perspective it’s unclear whether having an AMP friendly site will affect mobile search rankings, but it’s certainly something businesses should be paying attention to.

Google started showing AMPs in its search results in the form of a carousel to a limited audience in February of this year, and the project is expected to roll out fully over the year, so you can bet there will be a lot more buzz on this in 2016 and beyond.

SEO Best Practises 2016 – A Roadmap

Posted on: March 26th, 2016 by admin No Comments

SEO Roadmap for 2016 – Best Practises

Search engine optimization (SEO) has one of the highest returns on investment (ROI) for the effort. But to move forward with SEO requires a plan. Here is a roadmap for your SEO efforts in 2016.

Identify Key Target Audiences

The more information you have about your visitors, the better you can target those customers. Through analytics, gathering information about Facebook followers, and any means by which you can better understand your audience’s likes and wants. Where are they from, what age group they are in, what gender, education levels or any other information you can glean can help you create content and a user experience geared toward that target audience.

Analyze Off-Page Search Signals and the Competitive Landscape

In other words, you need to spy on your competition to understand what keywords they are ranking for and how they are getting their backlinks. What forms of social media are they using and which influencers are they associate with? Armed with this knowledge, you can then create a plan to duplicate their success. You will know which influencers you need to reach out to and to try to form a relationship with them as well.

Attracting the same kinds of backlinks can help you increase your own search placement.

What Kinds of Devices Are Your Visitors Using

It’s very important to have a responsive website that can deliver content in various forms to users on a PC, smart phone or tablet device. Your content needs to not only be optimized for search engines, but for display across various platforms.

Identify Optimization Barriers and Adjust

Before you even address your site’s content, keywords and visitor demographics, you’ll need to fix any issues that may be affecting your results placement. Your site’s speed, bloated images, broken links, missing meta tags and other issues can be hindering your site’s performance and placement. Identify and correct these issues.

Use Local Directories to Your Advantage

There are many Search engine optimisation professionals that are focusing on local SEO now. Google is taking into account a searcher’s location to return results that are local to the user. In order to take advantage of this, you need to make sure your business, if it’s local, is registered with any local directories. Make sure that your business is registered with Google business and that you have a complete profile, with a link leading back to your site, on pages like Yelp, Yellow Pages and even Angie’s List.

Increasing your authority in a local area can increase your search rankings and your traffic.

These are just a few strategies to get you headed down the right path. It’s important that you maintain consistent search engine optimization efforts and continually learn and grow in your efforts. The best practices to SEO are constantly changing, so it’s best to keep up with the changes and adjust accordingly.

Hopefully these SEO best practises for 2016 will help you move your business along.

Critical Website Mistakes Part 1

Posted on: January 2nd, 2016 by admin No Comments

Critical Website Mistakes That Local Businesses Make

135While online marketing presents some extremely great opportunities for small businesses today, many of them have yet to reap the rewards.

Consumers today spend a lot of time online, so the internet is an extremely powerful way to get in front of your local target market and generate more leads, sales, and profits.
However, some companies are going about the whole process the wrong way. Whether they are attempting to handle all of their online marketing themselves, or not really engaging in it at all, there are some critical mistakes that should be avoided.
In this report, we will discuss some of the most popular online marketing mistakes that business owners today are making. Not only are these mistakes completely avoidable, but some of them could actually be detrimental to the success of your local business.

Mistake #1:  Not Keeping Your Existing Customers Coming Back

Did you know that, generally speaking, 80% of business comes from “existing” customers while 20% comes from “new” customers?

Failing to market to your existing customers could have an extremely negative impact on your profits; while you wonder why you’re struggling to meet your goals.
Generating repeat sales is so much easier than bringing brand new customers through the door. However, many businesses still ignore this fact and spend all of their time, money and efforts going after brand new business.
While actively seeking new business is definitely a good thing, ignoring your existing customers is the worst costly mistake you could make.

Several online marketing methods work very well for generating repeat business, such as social media, email marketing, text message marketing, video marketing, local search engine optimization, and others.

These tools help you stay in front of your existing customers, as well as build long-lasting, trusting relationships with them; this ultimately means more repeat sales and an increased ROI. However, many companies fail to utilize them.

In order to truly stay connected with their customers, businesses should seriously implement some of these powerful online strategies into their marketing funnels. Check out how you can take advantage of our 2016 Email Marketing strategies HERE

Clicks Beat Bricks – Now do you agree that you need an online presence?

Posted on: December 30th, 2015 by admin No Comments

online-retail-sales-in-top-european-countriesClicks Beats Bricks

With the run up to Christmas and Black Friday etc, it has been released that more money was spent online than in bricks and mortar shops! Yes it finally happened.

So, with that in mind, is your business capitalising on this upward trend? Do you have an effective online presence?

As we enter a New Year, a lot of businesses are going to struggle if they are not making the most of the internet and how they can harness it for the good of their business.

We have a ton of experience helping local businesses like yours to market themselves more effectively online.

Whilst many traditional bricks and mortar businesses have shied away from the internet – mainly through a lack of understanding and knowledge – it gives those businesses an additional way to connect with far more potential customers.

13 Did you know that over 70% of people in your local area now search for local businesses, like yours, online (many through their smart phones),  before they make contact. If you do not have an online presence, you are literally leaving money on the table!

Do you see the importance of having your business online yet?

Confused about what your business needs to make an impact online?

Let us take a look at the online landscape with your business in mind and report back to you how you can make better use of it.

As we enter 2016, we want to help as many businesses have their best year ever in 2016, so email us and simply tell us your business name and the best email to get back to you and let us start looking for you.

The cost to you? Zero!

At the end of the day, we are happy to help in the knowledge that some of you will ask us to go even further and put our recommendations into action for you.

So you have nothing to lose and everything to gain.

Email us Today

 

 

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